Pleased to meet you.
I'm Dr. Sarah Howling,
Director and Founder of The Learning Design Co.
At The LDCo., we're completely focused on helping you design and teach brilliant workshops, courses, and programs so your clients get results and you increase your impact and income.
You’re being encouraged to scale your business and package up your expertise and experience into a digital course. But, being an expert in your field doesn't mean you’re an expert in how to teach it. And here’s the problem. The course creation industry’s focus is on marketing, launching, and selling courses.
Important? Yes. Does it help you to teach and people to learn? No.
With the online world selling the dream of 10K, 20K, 100K+ course launches, what worries me most is the real humans behind those numbers. The real humans who buy courses and want to learn and develop. But then quickly become another statistic.
The statistic the industry doesn’t want you to know, that...
The opportunity to learn and develop has never been greater. Are you readY?
The online education industry is exploding with an estimated value of
one trillion dollars by 2027.
only around 5% of people who buy an online course actually complete it.
If you're like most of our clients, your course is part of your calling and you want to make an impact. But if students don't finish the course, they’re not getting the transformation you (and they) want.
And, if they don't finish your course and get results, they're much less likely to buy another course from you in the future.
The industry, through its focus on sales and launching, is concentrating on income and the impact is being forgotten.
But the secret's out! How much longer can we ignore the course completion rate? Now, here’s the thing…
Income and impact are not mutually exclusive.
And the beauty is, if you focus on impact first, income follows.
Don't just take our word for it. Take a look at these stats!
Return customers refer 50% more people than
one-time buyers.
Return customers spend
67% more than new
customers.
Income or Impact?
We're gentle, yet powerful disrupters of the online course industry. With a focus not just on sales and profit, we're here to help you create truly transformational learning experiences for your clients.
At the heart of The Learning Design Co. is our passion and purpose – supporting others to do what they love and have the ability to grow through education.
With deep knowledge and understanding and decades of experience in the art and science of learning and teaching, we’re driven to create a positive legacy through supporting individuals to learn better and for organisations to create cultures of high-quality continuous learning.
Our Philosophy
We believe
Our credentials
Our purpose
is grounded in the transformative power of learning – for our clients and their clients.
great learning begins with great learning design. And great learning design requires a solid knowledge and understanding of how people learn.
include qualifications, research, and years of experience in leadership, teaching, coaching, mentoring, consultancy, psychology and neuroscience. We blend them all together with a sprinkle of love and magic (because we all need a bit of that) to create refreshingly simple yet powerful strategies to help people learn, grow, and thrive.
Income or Impact?
The industry, through its focus on sales and launching, is concentrating on income and the impact is being forgotten.
But the secret's out! How much longer can we ignore the course completion rate? Now, here’s the thing…
Income and impact are not mutually exclusive.
And the beauty is, if you focus on impact first, income follows.
Don't just take my word for it. Take a look at these stats!
Return customers refer 50% more people than one-time buyers
Return customers spend 67% more than new customers.
is supporting others to do what they love and to have the ability to grow through education.
We're gentle, yet powerful disrupters of the online course industry. With a focus not just on sales and profit, we're here to help you create truly transformational learning experiences for your clients.
Our purpose
Our philosophy
is grounded in the transformative power of learning – for our clients and their clients.
We believe
great learning begins with great learning design. And great learning design requires a solid knowledge and understanding of how people learn.
Our credentials
include qualifications, research, and years of experience in leadership, teaching, coaching, mentoring, consultancy, psychology and neuroscience. We blend them all together with a sprinkle of love and magic (because we all need a bit of that) to create refreshingly simple yet powerful strategies to help people learn, grow, and thrive.
THE LEARNING DESIGN CO. IS A FAST-GROWING COMPANY WITH HEART, SOUL, AND A BIG VISION – TO MAKE A DIFFERENCE TO PEOPLE’S LIVES AND THE WORLD BY HARNESSING THE POWER AND POTENTIAL OF GREAT LEARNING.
BOOK A CALL
Fast facts
CLASSES TAUGHT
20,000+
WORKSHOPS DELIVERED
1000+
HAPPY STUDENTS
5000+
Education
certificatIONS
11
500+
Programs
designed
- Sandra Pinnington, Founder of the Women Leaders Association
Sarah fully understands how individuals learn and builds this into every aspect of the programmes she has developed for us. Her instinct about how to join the dots for others is impressive, she never rests on her laurels and has a continual improvement mindset.
What clients are saying:
You’ve followed course creation gurus and have learnt so much from them about building an audience, launching, and selling.
But there’s an important part missing: how do you actually create an effective course and teach it? And, how do you do it in a way that people actually learn and get the transformation they signed up for?
We’ll help you do just that.
We’re laser focused on learning, teaching, and transformation (and nothing else!)
3 Ways Our Approach is Different...
Whether we do it with you or for you, we help you develop and teach inspirational and effective programs, courses, and workshops without the guesswork, overwhelm, and stress.
Refreshingly simple and easeful strategies to share your expertise and make the impact you want to have in the world.
We make the complex refreshingly simple
Join our gentle revolution and let’s change the conversation from launching to learning and from sales conversions to course completion.
It’s time to shine your light and share engaging, inspirational, and life-changing workshops, courses and programs that leave your clients longing for more.
We’re gentle yet powerful disruptors in the online world
"Sarah's understanding of people, strategy, and learning is extraordinary and permeates her courses and all her work."
Maria O.
"There were several light bulb moments as we went through the process and is something that I will be able to repeat time and time again."
Emma M.
“Sarah is obsessed (in a good way) with taking you on a journey of continual improvement and discovery.”
Matt P.
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Get to knowSarah
My superpower is helping people learn and I’ve been designing, developing, and delivering transformational curriculum and programs for over 25 years.
I’ve created and run workshops, programs, and courses covering every type of audience: executives, undergrads, MBAs, children, busy professionals, entrepreneurs and more – online and in-person. I’ve designed and led everything from 30 minute workshops to year-long intensives, in locations ranging from Scotland to Dubai and London to Shanghai. I’ve created and delivered training on diverse topics – from nutrition to negotiation, confidence to coaching, and mediation to mindfulness.
Most importantly, I can show you how to do it too.
I qualified as a teacher in 1996 and as a linguist I knew I wanted to travel the world. That’s exactly what I did for 20 years in some amazing places – from Bermuda to Buenos Aires.
And what I realised in that time, working my way up to lead some world-leading educational organisations, was that the principles of great learning travel far and wide – no matter the country or the language.
Working online I saw lots of marketing, sales advice, and programs that encouraged people to package their skills into courses to scale their business. But no one was talking about the design of the actual programs.
As a life-long learner, I'm a bit of a course junkie. In taking these courses, I could see very clearly the tweaks that would vastly improve the client experience, help embed learning, get better completion rates, and faster, more transformational results.
All the things you need to grow your business.
Moving into senior leadership, I focused on strategic development of learning for all ages, leading organisations through huge curriculum change, accreditation, and improving results. I trained as a coach along the way and began to coach leaders and executives, blending the best of both teaching and coaching worlds to create and run leadership development and coaching programs with organisations around the world.
Well, we’re on a mission to help experts (that’s you!) turn your skills and experiences into powerful programs that actually get your clients the results you promise and help you grow a wildly successful business in the process.
So what does all this mean for you?
BOOK A CALL